A strong believer in Continuous Professional Development, I am a Chartered Marketer, and also hold the Chartered Institute of Marketing’s Diploma in Digital Marketing. As well as my involvement in face-to-face training, I have an interest in working with organisations to ensure that assessment strategies are designed to match ‘real work’ as closely as possible, and also that professional standards/competences are met. In this respect I act as a Level Verifier for the CAM Diplomas for the Chartered Institute of Marketing, and a Senior Examiner and Moderator for the University of Cambridge International Examinations Division.
My strengths include facilitation and design of learning and development, performance coaching as well as energising and enthusing learners through creative learning interactions. I am told that my natural enthusiasm motivates others to achieve. I have over twenty years experience of working in organisations taking on various roles at all levels, and have an MA in Marketing Management as well as a Certificate in Education. I am qualified through the British Psychological Society to undertake psychometric testing at Levels A & B. Most of my experience has been in the service sector – however, I have also designed and delivered training programmes for managers within the manufacturing and public sectors.
Specialties: Services marketing, psychometric testing, design of competence frameworks, learning design, e-learning scripting in marketing, sales and management.